Other Successful Aftershaves Continued..

Paco Rabanne


Franciso Rabaneda Cuervo is more commonly known as Paco Rabanne. He was born on the 18th February 1934. His a Spanish fashion designer. He fled Spain to France with his mother when the Spanish Civil War began. He had a architect's education but became a l'enfant terrible of the French fashion world in the 1960's.

His career started in fashion making jewellery  for Givenchy, Dior and Balenciaga. He started his own fashion company in 1966. He used strange materials such as metal, paper and plastic for his flamboyant designs. He was also known for this costume designs for such films as Barbarella. Francoise Hardy is also a huge fan of Paco Rabannes designs. Rabanne also has a interest in paranormal phenomena. He became infamous for his false prediction of the Russian space station mir falling on Paris 1999.

In 2005, Paco Rabanne opened a first exhibition of his drawings which was in Moscow. His reason for showing this was because he was 72 years old and he wanted to present my drawings this year before disappearing from this world. He had not shown them to anyone apart from Salvador Dali which was 30 years ago, which was a black and white painting of a child letting go of a white balloon and a dove into the sky. This scene was inspired by the ceremony for the Beslan attack, in which 139 hostages were killed, including 186 children and 12 servicemen.

In 1966 he created 12 unwearable dresses in contemporary materials which included rhodoid and metal clips. The following year he created his first collection of molded clothing, this gave a fresh new look of the body. By the end of the decade he launched his first fragrance in a bottle which was encased in metal called Calandre. This was the start of his fragrance releases which included Paco Rabanne pour Homme, Spot, Paco, XS and Ultraviolet. It was not until the 1990s that he created his first women's ready to wear line.

http://www.youtube.com/watch?v=qpj2U8G1gDc

http://www.youtube.com/watch?v=rXW1KrBrRZA&feature=related

These adverts for Paco Rabanne mainly with male models in a black and white photograph. I feel that this works nicely, it draws to your eye because of the white space. The only colour within these are only on the name and fragrance in the particular adverts. This again draws your eye. I will take this into consideration when designing my own magazine advert. This may be very helpful for me. The men are clean cut and well groomed. This I believe is to show that this is the type of man you could be if you use this fragrance. There is different styles within each different fragrance as it has a different selling points as some are aimed at sporting people etc.

I'm impressed with the execution of these adverts, I would like to produce a advert which is this well polished. I may experiment with  photography and see if I can produce an advert in this style.