Research on Brut

I have been looking into the history of Brut Aftershave over the years. This aftershave has was first launched in 1964 by Faberge. In 1968, a budget range was marketed under the name Brut 33. This was a budget range due to the fact that the aftershave contained 33% of the original product. It was also packaged in cheaper plastic bottles, this was described as a "lighter fragrance" The company Faberge was taken over by Unilever in 1978 and transferred to the Chesebrough - Pond's division in 1989. From then the Brut 33 range was took over by Brut and the Faberge range was renamed Brut Classic, this still retained its distinctive packaging.

Athletes have traditionally represented the brand including american athletes such as Joe Namath, Hank Aaron, Wilt Chamberlain and the boxer Muhammed Ali. However the star of the 1070s campaign was boxer Henry Cooper who used the slogan "splash it all over". Other celebrities have been involved with campaigns such as Barry Sheene, David Hemery, Harvey Smith and Kevin Keegan. The footballer Paul Gascoigne also starred in a advertising campaign although he was later later dropped because of domestic allegations made by his ex wife.

http://www.youtube.com/watch?v=C5tLfiu7an4

Elvis Presley is known to have used this aftershave and also Roger Moore used the aerosol version of Brut in Live and Let Die for self defence. He touches the ignited end of the cigar he was smoking to the aerosol and produces a crude flame thrower. In 2006 Idellle Laboratories launched Brut Revolution and "As Different As You Are" was the theme of the fragrance, which is in a silver and blue bottle. Apart from Brut original the range has grown in the recent years with new fragrances such as Oceans, Identify, Revolution, Instinct, Musk and Passion. The range is available in roll on, spray, aftershave, splash on and shower gel.