Tuesday, 10 January 2012
Roy Lichtenstein
He began painting classes at the Arts Student League in 1940, he was producing work which was in the style of Reginald Marsh which in this case was a realist style. Roy then decided to enrol at Ohio State University just a year later, when he studied drawing and design. He created many sculptures of animals and still life, these where inspired by Picasso and Braque. The next few years his work had spread in gallery shows, including a group exhibition at the Ten Thirty Gallery in Cleveland. This happened to be where he met his future wife Isabel Wilson. He work included all walks of life including street workers, musicians and race care drivers. He also produced works of art which included birds, insects, knights and dragons in a surrealist style.
John Heller Gallery in New York began showing his work in 1952. By 1957 he started producing abstract imagery using thick textured paint, unlike other artists at the time he started to show figures into his artwork. Some even featured characters such as Donald Duck and Mickey Mouse. In 1960 Roy was a assistant professor, it was at this point where he met Allan Kaprow where he was introduced to other artists that were producing cartoon images and this inspired Lichtenstein greatly.
Andy Warhol
Andy Warhol was born as Andy Warhola on August 6 in 1928 in Pittsburgh which is in Pennsylvania. Andy's father worked in construction and sadly died when Andy was 13. The collected his commercial art degree from the Carnegie Institute Of Technology and from there he moved to New York. He worked in New York as an artist, he had his first fame in 1949, this was when he was hired by Glamour Magazine to do illustrations for a section. The title of this section was "Success is a Job in New York". His last name was spelt wrong on the credits, as Warhol, this is the reason why he dropped the letter a from his last name.
Andy had his first solo exhibition was at the Hugo Gallery in 1952, however he also had a group exhibition at the Museum of Modern Art in 1956. After this he was hired to draw more advertisements and he was the most successful artist in New York by 1955. Many magazines including Vogue and Harpar's Bazzaar was hiring him to design art for their articles. Andy found a way of transferring large images onto silk screens, these were placed on canvas. This is the same technique to create Campbell's Soup, this began 1962.
By 1962, he founded an art studio called The factory, this was a studio which could be hired by any artists to mass produce their artwork. A woman called Valerie Solanis came into the studio and shot Warhol in the chest three times. She had worked within the studio on a rare occasion. Solanis had founded a organisation called "SCUM", a society for cutting up men. Andy was rushed to hospital and he was pronounced dead, however doctors was able to massage his heart back into life. Valerie was put into a mental hospital and was also put into prison for three years.
After he recovered from his ordeal, he began a magazine called inter/view in 1969, over that time he continued to paint and also published a book on philosophy. In the 70s, he made a lot of money by doing portraits of celebrities and the upper class. His nightclub was also one of the hot spots in New York at the same time.
On the February 22 1987 Andy died whilst having a gall bladder operation at the New York Hospital. More than two thousand people arrived at his funeral and also a memorial museum was opened in Pittsburgh in his honour. He is remember as a revolutionary artist and began the pop art movement.
More Research On Brut
I have decided to look at the adverts which Brut have produced throughout the years. As I need my own caption, I thought that this would be a good basis for my research. Brut's captions in my opinion are outdated, I believe that this may be the downfall of the companies advertisement scheme. I feel that I will need to produce a simple yet effective. I may be using either be a real man or you aren't a real man until Brut. I do feel that the second caption is too long. As you have to think of all printed advertising such as billboards, the caption has to short enough to read a short amount of time this is why I will be using "Be a real man". This statement will be able to be read quickly and its straight to the point. I feel that it also relates to the aftershave that Brut was already trying to convey.
This adverts both use serif fonts, which have be placed on a black backgrounds. The typography is white so this stands out nicely against the contrasting colour. The adverts still show models which is still in fashion today along other fragrance companies. The bottle isn't always needed in an advert which is shown in these examples. I will take this into consideration when designing my own. Brut have also used a range of celebrities which is show in one of my examples. This advert shows two very small bottles in which two celebrities are holding. The main focus point is the celebrities that are present, which helps to sell the product. This is the only example that has a range of colours. This was unlikely as it cost so much to print colour on a large scale. I will be taking all of this factors into consideration whilst developing my own personal ideas.
Monday, 9 January 2012
Typefaces
After looking at a range of different magazines adverts, I have decided to design a typography based advert. Whilst looking at other examples, I have noticed that most companies either use photography or typography. As I felt that a photography styled advert wasn't were I wanted to take my own ideas. I have decided to research more into typefaces. As I feel that this could be a option for my own advert itself.
I have decided to look into three other aftershave companies to look at including Paul Smith, Ralph Lauren and Lacoste, in particular the logo themselves. The main focus point I have noticed within these logos is the white space that surrounds them. This draws to your eye, especially the Paul Smith logo. I plan to experiment with this white space and see how it works on my own typography. Lacoste have opted to use a simple sans serif typeface, big and bold I feel is what Lacoste are trying to portray. The crocodile is also a focus point, the red of the mouth gives the logo that little splash of colour which pleases the eye. I personally like the simplicity of the crocodile, this would work well if the logo was to be sized big and small. This is a factor to consider. However Ralph Lauren have opted to use a serif font which in my opinion makes the brand seem more expensive. This is called semiotics. Again we notice that Ralph Lauren also have a logo, which in case is a horse with a man playing polo. This aims at the sport interested public, which also was the same as Brut. This relates beautifully. Reverting back to the typography, I feel the Paul Smith logo is less successful typography logo out of the three, as I don't feel the font is bold or clear enough. I looked at this logo with colour situated in the background, the logo was completely lost. This was a shame as I do like the styling of this serif, it has a lovely hand written feel. Some of my experiments show this style, however I hadn't had much luck, I found a bold font to be more successful.
Sunday, 8 January 2012
Other Successful Aftershaves Continued..
Diesel
The brand Diesel was born 20 years ago and today its a international design company which make jeans and casual clothing as well as accessories. It is present in 80 countries and has almost 50 company owned stores. Renzo Rosso founded the company in 1978, he wanted to be a leader. He found many creative and talented people who were innovators like himself. He wanted to come up with a more imaginative line of clothing that was already available in other stores. He gave his new designers stylistic freedom, in which he was hoping that they would produce clothing that was perfect for people who follow their own independent path in life. Basically people who show their individually through the way they dress.
Diesel's most historical moment include the mine stones like 1978 which was the creation of the brand name and 1991 which was the beginning of the marketing strategy and the 1996 which was the opening of Diesels first flagship store on New York Lexington Avenue. Since the beginning, Renzo Rosso believed in addressing the world with one product and one language, and one of his first steps was building a solid platform across all 5 continents. The production of denim jeans is based exclusively in Italy.
http://www.youtube.com/watch?v=I5KHHuJgc90
http://www.youtube.com/watch?v=FYi7ZScqsPc&feature=related
This are examples of the adverts which have been produced by Diesel. I particular like the first one that just shows the just the bottle of itself that is surrounded by white space, this is a style which I would like to experiment with, I will be trying some different type faces to see if I can make my slogan more visually attractive as I feel at the moment my slogan is too basic. My slogan is be a real man. I feel that this could be improved greatly by the use of a nice typography. The second advert is similar too others that I have looked at. This seems to be the main style for most fragrances.I feel that this causes the advertisement to lose its originality. I don't want this for my own advert. So I will be shying away from this idea. But I do like the colours of this advert as it does look retro, as this is where I want to take my advertisement I will be experimenting with this colours to see if it works for me.
The brand Diesel was born 20 years ago and today its a international design company which make jeans and casual clothing as well as accessories. It is present in 80 countries and has almost 50 company owned stores. Renzo Rosso founded the company in 1978, he wanted to be a leader. He found many creative and talented people who were innovators like himself. He wanted to come up with a more imaginative line of clothing that was already available in other stores. He gave his new designers stylistic freedom, in which he was hoping that they would produce clothing that was perfect for people who follow their own independent path in life. Basically people who show their individually through the way they dress.
Diesel's most historical moment include the mine stones like 1978 which was the creation of the brand name and 1991 which was the beginning of the marketing strategy and the 1996 which was the opening of Diesels first flagship store on New York Lexington Avenue. Since the beginning, Renzo Rosso believed in addressing the world with one product and one language, and one of his first steps was building a solid platform across all 5 continents. The production of denim jeans is based exclusively in Italy.
http://www.youtube.com/watch?v=I5KHHuJgc90
http://www.youtube.com/watch?v=FYi7ZScqsPc&feature=related
This are examples of the adverts which have been produced by Diesel. I particular like the first one that just shows the just the bottle of itself that is surrounded by white space, this is a style which I would like to experiment with, I will be trying some different type faces to see if I can make my slogan more visually attractive as I feel at the moment my slogan is too basic. My slogan is be a real man. I feel that this could be improved greatly by the use of a nice typography. The second advert is similar too others that I have looked at. This seems to be the main style for most fragrances.I feel that this causes the advertisement to lose its originality. I don't want this for my own advert. So I will be shying away from this idea. But I do like the colours of this advert as it does look retro, as this is where I want to take my advertisement I will be experimenting with this colours to see if it works for me.
Other Successful Aftershaves Continued..
Paco Rabanne
Franciso Rabaneda Cuervo is more commonly known as Paco Rabanne. He was born on the 18th February 1934. His a Spanish fashion designer. He fled Spain to France with his mother when the Spanish Civil War began. He had a architect's education but became a l'enfant terrible of the French fashion world in the 1960's.
His career started in fashion making jewellery for Givenchy, Dior and Balenciaga. He started his own fashion company in 1966. He used strange materials such as metal, paper and plastic for his flamboyant designs. He was also known for this costume designs for such films as Barbarella. Francoise Hardy is also a huge fan of Paco Rabannes designs. Rabanne also has a interest in paranormal phenomena. He became infamous for his false prediction of the Russian space station mir falling on Paris 1999.
In 2005, Paco Rabanne opened a first exhibition of his drawings which was in Moscow. His reason for showing this was because he was 72 years old and he wanted to present my drawings this year before disappearing from this world. He had not shown them to anyone apart from Salvador Dali which was 30 years ago, which was a black and white painting of a child letting go of a white balloon and a dove into the sky. This scene was inspired by the ceremony for the Beslan attack, in which 139 hostages were killed, including 186 children and 12 servicemen.
In 1966 he created 12 unwearable dresses in contemporary materials which included rhodoid and metal clips. The following year he created his first collection of molded clothing, this gave a fresh new look of the body. By the end of the decade he launched his first fragrance in a bottle which was encased in metal called Calandre. This was the start of his fragrance releases which included Paco Rabanne pour Homme, Spot, Paco, XS and Ultraviolet. It was not until the 1990s that he created his first women's ready to wear line.
http://www.youtube.com/watch?v=qpj2U8G1gDc
http://www.youtube.com/watch?v=rXW1KrBrRZA&feature=related
These adverts for Paco Rabanne mainly with male models in a black and white photograph. I feel that this works nicely, it draws to your eye because of the white space. The only colour within these are only on the name and fragrance in the particular adverts. This again draws your eye. I will take this into consideration when designing my own magazine advert. This may be very helpful for me. The men are clean cut and well groomed. This I believe is to show that this is the type of man you could be if you use this fragrance. There is different styles within each different fragrance as it has a different selling points as some are aimed at sporting people etc.
I'm impressed with the execution of these adverts, I would like to produce a advert which is this well polished. I may experiment with photography and see if I can produce an advert in this style.
Franciso Rabaneda Cuervo is more commonly known as Paco Rabanne. He was born on the 18th February 1934. His a Spanish fashion designer. He fled Spain to France with his mother when the Spanish Civil War began. He had a architect's education but became a l'enfant terrible of the French fashion world in the 1960's.
His career started in fashion making jewellery for Givenchy, Dior and Balenciaga. He started his own fashion company in 1966. He used strange materials such as metal, paper and plastic for his flamboyant designs. He was also known for this costume designs for such films as Barbarella. Francoise Hardy is also a huge fan of Paco Rabannes designs. Rabanne also has a interest in paranormal phenomena. He became infamous for his false prediction of the Russian space station mir falling on Paris 1999.
In 2005, Paco Rabanne opened a first exhibition of his drawings which was in Moscow. His reason for showing this was because he was 72 years old and he wanted to present my drawings this year before disappearing from this world. He had not shown them to anyone apart from Salvador Dali which was 30 years ago, which was a black and white painting of a child letting go of a white balloon and a dove into the sky. This scene was inspired by the ceremony for the Beslan attack, in which 139 hostages were killed, including 186 children and 12 servicemen.
In 1966 he created 12 unwearable dresses in contemporary materials which included rhodoid and metal clips. The following year he created his first collection of molded clothing, this gave a fresh new look of the body. By the end of the decade he launched his first fragrance in a bottle which was encased in metal called Calandre. This was the start of his fragrance releases which included Paco Rabanne pour Homme, Spot, Paco, XS and Ultraviolet. It was not until the 1990s that he created his first women's ready to wear line.
http://www.youtube.com/watch?v=qpj2U8G1gDc
http://www.youtube.com/watch?v=rXW1KrBrRZA&feature=related
I'm impressed with the execution of these adverts, I would like to produce a advert which is this well polished. I may experiment with photography and see if I can produce an advert in this style.
Other Successful Aftershaves
I have choose three successful aftershaves including Hugo Boss, Paco Rabanne, Diesel.
Hugo Boss started his clothes company in 1923 in Metzingen, this is still based in a small town south of Stuttgart. However, due to the economic climate in Germany at that time so Hugo Boss was forces into bankruptcy in 1930. This didn't dishearten Boss and he set up a new business in 1931 and became member of the Nazi party. Because of the rise of Adolf Hitler in 1933, Boss's business began to improve as he became the official supplier of uniforms to the SA and SS guards. After the defeat of Germany in 1945, Boss was charged with being sympathetic to the Nazi cause and was denied the right to vote in Germany and ordered to pay a fine. He died in 1948 but his business had survived and in 1953 the company began making suits. The timing of this choice was perfect, as the male fashion industry had began and through the 60's and 70's Boss suits became the benchmark for fashionable menswear. In 1985 the company was floated on the stock exchange and the main stock holder is Marzotto textile. In 1993, after 70 years that it was founded, Hugo Boss launched its first perfume. This important area of the company has been expanding ever since.
In 1987, Boss Orange was launched which was described as sporty and casual, This separated itself from the trendy Hugo brand and also the Boss sophisticated black brand.There is Boss green which is a sporty brand. These are the companies products which are available throughout the world in 103 countries and it has more than 5,000 retail stores. These brands are Boss, Hugo and since 2004 Baldessarini. Baldessarini was named after the former chairman Werner Baldessarini. Baldessarini is mainly a independent business that focuses on the image of the other brands. It sells clothing, shoes, fragrances and accessories. However this doesn't have the Spring and Summer collection like the other brands do. This is due to the new premium Boss line, the Boss black selection. Baldessarini fashion recently sold for 9 million pounds to Ahlers Ag, who are a fashion brand holding company in 2006. However all of the fragrance brands are owned by Procter and Gamble.
http://www.youtube.com/watch?v=TqZW3GX5dFU
http://www.youtube.com/watch?v=88HATBcODWk
http://www.youtube.com/watch?v=9G3PeojmiWY
I have picked this in particular adverts as I feel they are the most graphical and I have been looking at other examples that Hugo Boss produce as I knew that this would help me with my own design, I have looked at splash effects which occurs in many aftershave adverts. This is where I will be taking my own magazine advert. I have decided on using blue as the consumer will relate this to an perfume with the splash effect that I will be producing. I was thinking about using photography within my magazine advert however I want to produce a advert which is original. I will be using mediums such as pencil crayons and fine liner to produce a nice crisp look.
Hugo Boss started his clothes company in 1923 in Metzingen, this is still based in a small town south of Stuttgart. However, due to the economic climate in Germany at that time so Hugo Boss was forces into bankruptcy in 1930. This didn't dishearten Boss and he set up a new business in 1931 and became member of the Nazi party. Because of the rise of Adolf Hitler in 1933, Boss's business began to improve as he became the official supplier of uniforms to the SA and SS guards. After the defeat of Germany in 1945, Boss was charged with being sympathetic to the Nazi cause and was denied the right to vote in Germany and ordered to pay a fine. He died in 1948 but his business had survived and in 1953 the company began making suits. The timing of this choice was perfect, as the male fashion industry had began and through the 60's and 70's Boss suits became the benchmark for fashionable menswear. In 1985 the company was floated on the stock exchange and the main stock holder is Marzotto textile. In 1993, after 70 years that it was founded, Hugo Boss launched its first perfume. This important area of the company has been expanding ever since.
In 1987, Boss Orange was launched which was described as sporty and casual, This separated itself from the trendy Hugo brand and also the Boss sophisticated black brand.There is Boss green which is a sporty brand. These are the companies products which are available throughout the world in 103 countries and it has more than 5,000 retail stores. These brands are Boss, Hugo and since 2004 Baldessarini. Baldessarini was named after the former chairman Werner Baldessarini. Baldessarini is mainly a independent business that focuses on the image of the other brands. It sells clothing, shoes, fragrances and accessories. However this doesn't have the Spring and Summer collection like the other brands do. This is due to the new premium Boss line, the Boss black selection. Baldessarini fashion recently sold for 9 million pounds to Ahlers Ag, who are a fashion brand holding company in 2006. However all of the fragrance brands are owned by Procter and Gamble.
http://www.youtube.com/watch?v=TqZW3GX5dFU
http://www.youtube.com/watch?v=88HATBcODWk
http://www.youtube.com/watch?v=9G3PeojmiWY
I have picked this in particular adverts as I feel they are the most graphical and I have been looking at other examples that Hugo Boss produce as I knew that this would help me with my own design, I have looked at splash effects which occurs in many aftershave adverts. This is where I will be taking my own magazine advert. I have decided on using blue as the consumer will relate this to an perfume with the splash effect that I will be producing. I was thinking about using photography within my magazine advert however I want to produce a advert which is original. I will be using mediums such as pencil crayons and fine liner to produce a nice crisp look.
Wednesday, 4 January 2012
Research on Brut
I have been looking into the history of Brut Aftershave over the years. This aftershave has was first launched in 1964 by Faberge. In 1968, a budget range was marketed under the name Brut 33. This was a budget range due to the fact that the aftershave contained 33% of the original product. It was also packaged in cheaper plastic bottles, this was described as a "lighter fragrance" The company Faberge was taken over by Unilever in 1978 and transferred to the Chesebrough - Pond's division in 1989. From then the Brut 33 range was took over by Brut and the Faberge range was renamed Brut Classic, this still retained its distinctive packaging.
Athletes have traditionally represented the brand including american athletes such as Joe Namath, Hank Aaron, Wilt Chamberlain and the boxer Muhammed Ali. However the star of the 1070s campaign was boxer Henry Cooper who used the slogan "splash it all over". Other celebrities have been involved with campaigns such as Barry Sheene, David Hemery, Harvey Smith and Kevin Keegan. The footballer Paul Gascoigne also starred in a advertising campaign although he was later later dropped because of domestic allegations made by his ex wife.
http://www.youtube.com/watch?v=C5tLfiu7an4
Elvis Presley is known to have used this aftershave and also Roger Moore used the aerosol version of Brut in Live and Let Die for self defence. He touches the ignited end of the cigar he was smoking to the aerosol and produces a crude flame thrower. In 2006 Idellle Laboratories launched Brut Revolution and "As Different As You Are" was the theme of the fragrance, which is in a silver and blue bottle. Apart from Brut original the range has grown in the recent years with new fragrances such as Oceans, Identify, Revolution, Instinct, Musk and Passion. The range is available in roll on, spray, aftershave, splash on and shower gel.
Athletes have traditionally represented the brand including american athletes such as Joe Namath, Hank Aaron, Wilt Chamberlain and the boxer Muhammed Ali. However the star of the 1070s campaign was boxer Henry Cooper who used the slogan "splash it all over". Other celebrities have been involved with campaigns such as Barry Sheene, David Hemery, Harvey Smith and Kevin Keegan. The footballer Paul Gascoigne also starred in a advertising campaign although he was later later dropped because of domestic allegations made by his ex wife.
http://www.youtube.com/watch?v=C5tLfiu7an4
Elvis Presley is known to have used this aftershave and also Roger Moore used the aerosol version of Brut in Live and Let Die for self defence. He touches the ignited end of the cigar he was smoking to the aerosol and produces a crude flame thrower. In 2006 Idellle Laboratories launched Brut Revolution and "As Different As You Are" was the theme of the fragrance, which is in a silver and blue bottle. Apart from Brut original the range has grown in the recent years with new fragrances such as Oceans, Identify, Revolution, Instinct, Musk and Passion. The range is available in roll on, spray, aftershave, splash on and shower gel.
Wednesday, 14 December 2011
Thoughts about Brut
I have been experimenting with many ideas for the magazine advert which I will be producing for our group. The new colours which we have agreed on is blue. I have decided to have the bottle as the main focus point with some graphics around the bottle itself. I'm not sure how I'm going to convey the retro perspective apart from the logo itself. I will further develop this idea on paper and see how it looks. I have researched into the previous TV adverts however I couldn't find any old adverts which is a shame as this would have helped me greatly.
http://www.brutformen.co.uk/gallery/
I looked at the new printed adverts which were on the website. The adverts are very similar to the website design. I may ask Milly to send me her website design and style my printed ads from her website as this is what the company have done already. The adverts which already exist have a slogan, this is something which I would like to produce for my own. I will be producing two different final rendered pieces and I will show a range of thought processes in the PowerPoint, which are currently in my sketch book. I will be scanning these in and putting them in the PowerPoint to show my own personal development.
I have finally decided on my final logo design which I will be showing in the power point and discussing why I have chose that particular design. The colours again are blue for this design. The materials I have used are pencil crayon as I felt that felt tips was too strong for the look I was going for and also too childish. The crayons gives the logo a soft look and fits in nicely with the design. I'm really happy with the outcome of the final logo. I'm looking forward to seeing the final outcome of the printed advert. I may design one on Adobe Illustrator to see how it would look digitally, rather than hand drawn. However I'm not sure if I will have time, we will see.
http://www.brutformen.co.uk/gallery/
I looked at the new printed adverts which were on the website. The adverts are very similar to the website design. I may ask Milly to send me her website design and style my printed ads from her website as this is what the company have done already. The adverts which already exist have a slogan, this is something which I would like to produce for my own. I will be producing two different final rendered pieces and I will show a range of thought processes in the PowerPoint, which are currently in my sketch book. I will be scanning these in and putting them in the PowerPoint to show my own personal development.
I have finally decided on my final logo design which I will be showing in the power point and discussing why I have chose that particular design. The colours again are blue for this design. The materials I have used are pencil crayon as I felt that felt tips was too strong for the look I was going for and also too childish. The crayons gives the logo a soft look and fits in nicely with the design. I'm really happy with the outcome of the final logo. I'm looking forward to seeing the final outcome of the printed advert. I may design one on Adobe Illustrator to see how it would look digitally, rather than hand drawn. However I'm not sure if I will have time, we will see.
Wednesday, 7 December 2011
Lemon Video - A Chance Encounter
We were given a brief which was to make a silent five minute film entitled a Chance Encounter. The week that we were given the brief, only me and tom was in lecture. So because of this me and tom brain stormed ideas around the title itself. We had several ideas which included balloon and a pin. However we agreed that this would be too short. Another idea was a toast and toaster, the idea behind this was to have the bread having a chance encounter with the toaster. This again would of been too short. We wanted to do something random. As we overheard that other groups were making more serious so we wanted to lighten this up.
As the others didn't know about mine and toms idea. I sent the others the treatment over facebook. This is the treatment.
First scene - will consist of the lemon travelling around the kitchen, its quite happy with itself.
Second Scene - will be the lemon meeting another fruit or vegetable.
Third scene - the vegetable warns him that the chef is about. starts to shake in fear
Four scene - He tries to hide however the chef spots him.
Fifth scene - the lemon is running away from the chef across the work surface. He comes across obstacles along his way.
Six scene - the chef is trying to stab him with a knife.
Seventh scene - the chef finally catches up with him and cuts him in half.
I asked if the others would produce there own storyboard as then we would have different ideas from the original treatment. The next session concluded of our group showing our different ideas for the lemon idea. I produced my own storyboard which consisted of seven scenes. I showed this to the rest of my group. We decided to come up a story board from all of our ideas. We changed the idea slightly of having the lemons having a dance and one getting away from the chef and hiding. This would make the film more entertaining. The next step was to think of materials that we would need to produce this. Our items were fishing wire, blue tac, faces, needle and lemons of course.
We used Milly's flat for the filming as she has quite a big kitchen. Tom was the camera man, Milly was the chef and me and Jodie was in control of the lemons. The first task was to attach the fishing wire to the lemons which proved to be more difficult that first expected. We used the needle to thread the fishing wire through the top of the lemon. It took us about 2 hours to film. When we played back the video, I was in stitches. It was hilarious. The film itself was very rough but the frames worked well. If I was to do this project again I would spend more time planning the film itself and also I would of liked to use a tri pod as then our shots would of been less shaky. This would also give other team members to move the lemons as I found that we didn't have enough people to control the lemons properly. But I do feel with the amount of time that we was given, we produced a quite good piece of filming.
As the others didn't know about mine and toms idea. I sent the others the treatment over facebook. This is the treatment.
First scene - will consist of the lemon travelling around the kitchen, its quite happy with itself.
Second Scene - will be the lemon meeting another fruit or vegetable.
Third scene - the vegetable warns him that the chef is about. starts to shake in fear
Four scene - He tries to hide however the chef spots him.
Fifth scene - the lemon is running away from the chef across the work surface. He comes across obstacles along his way.
Six scene - the chef is trying to stab him with a knife.
Seventh scene - the chef finally catches up with him and cuts him in half.
I asked if the others would produce there own storyboard as then we would have different ideas from the original treatment. The next session concluded of our group showing our different ideas for the lemon idea. I produced my own storyboard which consisted of seven scenes. I showed this to the rest of my group. We decided to come up a story board from all of our ideas. We changed the idea slightly of having the lemons having a dance and one getting away from the chef and hiding. This would make the film more entertaining. The next step was to think of materials that we would need to produce this. Our items were fishing wire, blue tac, faces, needle and lemons of course.
We used Milly's flat for the filming as she has quite a big kitchen. Tom was the camera man, Milly was the chef and me and Jodie was in control of the lemons. The first task was to attach the fishing wire to the lemons which proved to be more difficult that first expected. We used the needle to thread the fishing wire through the top of the lemon. It took us about 2 hours to film. When we played back the video, I was in stitches. It was hilarious. The film itself was very rough but the frames worked well. If I was to do this project again I would spend more time planning the film itself and also I would of liked to use a tri pod as then our shots would of been less shaky. This would also give other team members to move the lemons as I found that we didn't have enough people to control the lemons properly. But I do feel with the amount of time that we was given, we produced a quite good piece of filming.
Tuesday, 6 December 2011
Brut ideas
As group we discussed that we would each choose a piece of medium to re brand. I have decided to change the logo and produce a magazine advert which will be in a A4 format. I have already come up with some ideas for the logo itself. I have decided to go "retro" as after researching the aftershave, I noticed that the aftershave is popular within the older generation. I want to keep this audience as well make it more attractive to an younger audience. Retro itself has come back into fashion within the younger generation. So I feel this is a good way of re branding Brut to the masses. I have gone with a font that I have found on a typography website called Dafont.com. I have used this website over the past few years and I have found it very helpful. I have experimented with fonts such as Lobster, Blessed day, Katy Berry and Wrexham. However I found a font that in my opinion fitted perfectly, this is called Black Rose. I showed the rest of my group and they was happy with this text.
I knew that I needed to get my typography perfect. As I have done re branding at college. I was told that the basis is the typography. The typography itself needs to express what your trying to sell. So after this I began experimenting with different "retro" aspects. Some worked a lot better than the others. Firstly I began swapping the text about to see if it would work any other way, this didn't work well. I thought I needed some of visual logo which incorporated more of my "retro" feel and look. I began researching this on-line so I didn't have a blank canvas to work from. I experimented with suits, hats, music etc. I was beginning to have a mental block, none of my ideas seemed to say aftershave to me. But I thought does it have to say aftershave as you will see that when you pick up the product.
I went back to the colour blue because as an group we discussed that blue would be colour we would use. This gave me some more ideas. I began sketching out an retro styled man. Straight away this was going to be my logo. I put this retro man above my typography. However I felt it was missing something. I kept experimenting but it wasn't working. I was getting annoyed as I knew that this was the perfect logo. I finally got my logo to work. I used a blue semi circle to surround my retro man which was placed above my typography. I asked my house mates and my group which one they preferred. Everyone chose this logo.
Overall I'm happy with the look of my logo. Even though I had some difficulty. My next stage is to create my magazine advert. However at the moment I'm not sure where I will be taking this.
Wednesday, 26 October 2011
Brief and Risk Assessment
We were set a brief last week which concludes of re branding of an product. These products are Blue Nun, Mateus Wine, Spam, Skol Lager, Brut Aftershave, Hai Karate, Babycham and Milk Tray. Our group which includes me, Tomas, Milly and Jodie will be meeting on Wednesday in the library to discuss which product we will be re branding. After we meet up, we will individually working on rough visuals for our chosen product. However we need to research this product fully visually and contextually, this will help us with our re branding.
We need to pick a medium which we will be using. I would like to do print marketing campaign as an advert for either a magazine or newspaper. As I believe that this would be the most successful, however I will have to discuss this with the rest of my group and see if they like the idea of this. I will be writing in my journal over the coming weeks to write about our progress with our re branding.
Today's session included a talk about risk assessment which was presented to us by the technician Anthony Hunt. This talk was quite interesting, however some of the information I already knew. I learnt how to fill in an risk assessment form which is something I had never done. We completed our risk assessment in my friends flat. The talk itself lasted three hours. We was shown several videos on health and safety which we had to guess whether they was real or not. The video that shocked me the most was the live t.v broadcast of Anthea Turner being injured. I thought that this video was fake however it was because everyone was given the same signal, major lack of communication. This could of been a fatal accident. We was also shown a clip which I believe was from final destination to show the risks in the home, we had to say what we risks we seen within the clip. This proved to be easier than I first thought. We were shown another photograph and again we had to identify the hazards which proved again to be easier than I thought. Overall I thought that this presentation was interesting and I will taking what I have learnt away with me.
We need to pick a medium which we will be using. I would like to do print marketing campaign as an advert for either a magazine or newspaper. As I believe that this would be the most successful, however I will have to discuss this with the rest of my group and see if they like the idea of this. I will be writing in my journal over the coming weeks to write about our progress with our re branding.
Today's session included a talk about risk assessment which was presented to us by the technician Anthony Hunt. This talk was quite interesting, however some of the information I already knew. I learnt how to fill in an risk assessment form which is something I had never done. We completed our risk assessment in my friends flat. The talk itself lasted three hours. We was shown several videos on health and safety which we had to guess whether they was real or not. The video that shocked me the most was the live t.v broadcast of Anthea Turner being injured. I thought that this video was fake however it was because everyone was given the same signal, major lack of communication. This could of been a fatal accident. We was also shown a clip which I believe was from final destination to show the risks in the home, we had to say what we risks we seen within the clip. This proved to be easier than I first thought. We were shown another photograph and again we had to identify the hazards which proved again to be easier than I thought. Overall I thought that this presentation was interesting and I will taking what I have learnt away with me.
Wednesday, 19 October 2011
Digital Media in Visual Marketing
This session concluded of getting into groups and looking at the task we were set last week, which was to produce a piece of pre production on any piece of digital media. This could include anything from a t.v series to a magazine. I decided to do a poster which would be for a music festival. My target audience was between 18 - 25 year old's and my poster needed to be vibrant, legible and the composition had to tie in with my festival. I completed this task, however I miss understood some of the brief as it was vague. I did what I thought was asked. However I hadn't completed the task fully.
The next stage of our lecture was to go over our major brief which is re branding one of the products gave to us. We have to work in groups and present of ideas and final outcome on the 9th January. My group consists of Me, Jodie and Tom. At the moment our group aren't sure what we will be re branding as we haven't discussed our ideas properly yet. However I'm sure that we will meet and go over the brief together. I quite like the idea of re branding spam as it has such a bad name. It classed as cheap and nasty and I would love to re invent this, however it depends what my team want to do as well.
The final part of our lecture was some Photo Shop CS5 tutorials which in this case was image correction. This was something which I had already learnt in college. However it was good to re cap as I haven't been on Photo Shop CS5 for a while. I would like to do more tutorials as I love practical based work. We all learnt how to correct an image as a class, which we followed as Jane went through it on the projector. I found that some people had never used Photo Shop and we was asked as a group to help others who didn't have much knowledge. This is good team building as we will be doing this in a job environment.
Overall I felt that this lecture turned out well apart from the fact that I hadn't completed last weeks task completely and also I'm not too sure about our brief. However I will be looking at this on the staff web website for reference as soon as it has been uploaded.
The next stage of our lecture was to go over our major brief which is re branding one of the products gave to us. We have to work in groups and present of ideas and final outcome on the 9th January. My group consists of Me, Jodie and Tom. At the moment our group aren't sure what we will be re branding as we haven't discussed our ideas properly yet. However I'm sure that we will meet and go over the brief together. I quite like the idea of re branding spam as it has such a bad name. It classed as cheap and nasty and I would love to re invent this, however it depends what my team want to do as well.
The final part of our lecture was some Photo Shop CS5 tutorials which in this case was image correction. This was something which I had already learnt in college. However it was good to re cap as I haven't been on Photo Shop CS5 for a while. I would like to do more tutorials as I love practical based work. We all learnt how to correct an image as a class, which we followed as Jane went through it on the projector. I found that some people had never used Photo Shop and we was asked as a group to help others who didn't have much knowledge. This is good team building as we will be doing this in a job environment.
Overall I felt that this lecture turned out well apart from the fact that I hadn't completed last weeks task completely and also I'm not too sure about our brief. However I will be looking at this on the staff web website for reference as soon as it has been uploaded.
Thursday, 13 October 2011
Technology growth through the years.
This session included a short lecture about the digital time line, which started from 32,000 BC and finished in 1985. I learnt about how the technology has changed and developed through the years. Starting with the cave paintings which were the first type of visual communication. It continued with the development of technology in 1445 with the printing press being invented by Johannes Guttenburg. From this time the technology that we take for granted today developed slowly over the next 100 years. We had the arrival of television in 1925 which was invented by a man called John Logie Bird and in 1943 we had our first computer. After the computer and t.v was invented, digital media boomed. Apple Mac came out in 1984 which was soon followed by Mircosoft windows a year later.
After taking all of this into consideration we was asked to preform a task. The task involved working in groups and researching a piece of digital equipment of your choice. However we had to use only the library to find our information. We was given an hour to produce a short presentation to present to the group about your chosen subject. Our group which included me, Jodie and Milly and we chose radio.
Our next step was to go to the library and research the history of the radio. However we couldn't find any books on this subject which was helpful. We decided to do the apple mac instead, by this time we was running out of time. We searched for books on the mac however the books that we found wasn't very helpful. So sadly we reverted back to the Internet, I have forgot the name of the website I used to collect my information. However we all managed to get a bit of information to present to the group.
Our presentation didn't last long, but I believe that the information that we presented was relevant to the task we was set. The task asked us to use books as our point of reference and we didn't do this. If was to do this again I would have liked to be able to use the library as we supposed too. I felt that's the only issue that we had as a group. Other groups had managed to find relevant information from the resources in the library but I think we didn't as we changed what we was planning to research and this drained some of our time.
The second half of this session consisted of a short lecture on planning for digital media. There are three main stages which include: Pre Production, Production and Post Production. This lecture related to our next task which will be to produce a short power point on an piece of pre production of your choice. I will start thinking about this in the next few days.
After taking all of this into consideration we was asked to preform a task. The task involved working in groups and researching a piece of digital equipment of your choice. However we had to use only the library to find our information. We was given an hour to produce a short presentation to present to the group about your chosen subject. Our group which included me, Jodie and Milly and we chose radio.
Our next step was to go to the library and research the history of the radio. However we couldn't find any books on this subject which was helpful. We decided to do the apple mac instead, by this time we was running out of time. We searched for books on the mac however the books that we found wasn't very helpful. So sadly we reverted back to the Internet, I have forgot the name of the website I used to collect my information. However we all managed to get a bit of information to present to the group.
Our presentation didn't last long, but I believe that the information that we presented was relevant to the task we was set. The task asked us to use books as our point of reference and we didn't do this. If was to do this again I would have liked to be able to use the library as we supposed too. I felt that's the only issue that we had as a group. Other groups had managed to find relevant information from the resources in the library but I think we didn't as we changed what we was planning to research and this drained some of our time.
The second half of this session consisted of a short lecture on planning for digital media. There are three main stages which include: Pre Production, Production and Post Production. This lecture related to our next task which will be to produce a short power point on an piece of pre production of your choice. I will start thinking about this in the next few days.
Wednesday, 5 October 2011
Presentation on 2D animation
We was given a task last week which we had to produce an presentation on either Adobe Photoshop, NTSC, 2D animation, 3D animation or digital video editing. Our group which included me, James and nick and we chose 2D animation. We discussed which parts of 2D animation we would research so we could come back and put the information together in a power point. I chose to research Walt Disney as his the most famous 2D animator to date. We was meant to meet in the library on 04/10/11 to put the power point together, however I wasn't feeling very well so I emailed my information to Nick so he and James could put the power point presentation together. I felt bad about this, as I had let the group down so I arranged to meet in the library the next day, we meet and discussed who was saying what and in what bit of the presentation. I felt that we worked well as a team as we all researched our own part and didn't let each other down.
We kept in contact throughout the week to discuss the work we had to produce. The presentation itself I thought was a success, we didn't over pack the power point with too much information so that our audience wouldn't get bored. I felt that I should of looked up more whilst reading my information out to the group and because of my cold my voice wasn't very loud and don't think people at the back of the room could hear. I felt that the other people in my group explained there parts quite good. The rest of the groups presentations were interesting and more well thought out than others.
Overall I thought that our presentation was alright for our first presentation, however there are a few elements I would change which would include looking up at my audience when speaking as I have already mentioned in the previous paragraph, but however I believe that was my only problem.
We kept in contact throughout the week to discuss the work we had to produce. The presentation itself I thought was a success, we didn't over pack the power point with too much information so that our audience wouldn't get bored. I felt that I should of looked up more whilst reading my information out to the group and because of my cold my voice wasn't very loud and don't think people at the back of the room could hear. I felt that the other people in my group explained there parts quite good. The rest of the groups presentations were interesting and more well thought out than others.
Overall I thought that our presentation was alright for our first presentation, however there are a few elements I would change which would include looking up at my audience when speaking as I have already mentioned in the previous paragraph, but however I believe that was my only problem.
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